Israeli Teens who attended The Coca-Cola Village camp this summer were treated to a plethora of Coca-Cola products.

Each participant was given a bracelet equipped with an RFID chip, which synced to the wearer’s Facebook account. From there, the kids were set loose onto the camp’s different water-slides and activities. At each location, there was a small, RFID-equipped station that communicated with the bracelets’ chips when a camp-goer approached it. The system would then update the camper’s status with a message pertaining to the event or activity. Additionally, camp pictures were auto-tagged if the subjects touched their bracelets to the camp photographer’s camera post-snapshot.

Article from switched.com